The Best/Worst Badge in the Business (Literally)

[ProjectWHaT]

Anyone's logo that's just their name is the worst. They should have some creativity.

As for good ones:

 

[Slash]

American car company badges have been crap in the past couple of decades. Chevy, Ford, Chrysler, and their subdivisions are all lacking any sort of "flare" to them.

Fords new one actually looks pretty good. The one you posted is rather old and outdated.

 

[The Bman]

Ford is literally just a blue oval with fancy text.

 

[Slash]

Ford is literally just a blue oval with fancy text.

True, but that's partly why I like it. Simple.

I wish I could find a picture of the new one. They use it in their YouTube videos and TV commercials but haven't seen it anywhere else yet. It's kinda like the one they used in the '80s but with the outer silver edge inverted.

 

[Clark]

Really love the roundel that BMW Motorsport used on the race cars in the 70's.

 

[BKGlover]

My take on Oldsmobile

Worst:

So many good ones, but unfortunately THIS is the one most will remember until death. Why does it look like the 'Peace' sign got shoehorned into a rectangle?

Best:

I'm fond of this one. I don't think the last one was bad either, and the rectangles were OK, but only as long as it had a rocket.

 

[RDF97]

I never particularly liked the old Chrysler badge but I'm not bold over by the new one either. Which one do you think you think is worse? The new one looks like they haven't bothered but the old actually looks styled.

 

[LivingWithGames]

My worst.

And here's a good one, I seem to like this one.

 

[RDF97]

My worst.

Did anyone else who saw that think of this?

 

[Tyger]

I've always liked the old De Tomaso badge/logo

Also Cizeta (Moroder)

Pinifarina is also nice

Gordon Keeble is endearing

Also partial to Subaru as it represents the Pleiades star constellation (though more commonly seen as seven stars or the "seven sisters" in the west, I believe).

The worst, which I won't paste in, for me are Mazda (too simple/boring), Chevrolet (meant to be iconic but too simple/plain again) and late TVR (just terribly dated looking and badly thought out, much as I love the cars)

 

[GranTurismo916]

Also partial to Subaru as it represents the Pleiades star constellation (though more commonly seen as seven stars or the "seven sisters" in the west, I believe).

Random fact: Subaru is what the Japanese call the Pleiades.

 

[EF12345678]

True, but that's partly why I like it. Simple.

I wish I could find a picture of the new one. They use it in their YouTube videos and TV commercials but haven't seen it anywhere else yet. It's kinda like the one they used in the '80s but with the outer silver edge inverted.

This?

Spoiler

 

[Slash]

Nope that's the old one from about 20 years ago. The new one is like that but the silver outlining is inverted.

 

[EF12345678]

Nope that's the old one from about 20 years ago. The new one is like that but the silver outlining is inverted.

Oh, then I don't know.

 

[Slash]

Oh, then I don't know.

They are in some of the Ford videos...I think the Mustang II: Unsung Hero has it at the very end.

 

[EF12345678]

They are in some of the Ford videos...I think the Mustang II: Unsung Hero has it at the very end.

Huh. I watched it. Is it...(grabs box from behind)... this?

Spoiler

 

[Slash]

Yup that's the new Ford logo.

 

[synchromesh]

Which Lister logo do you like better?
(1954-1992)

(1993-2005)

(2013-

Other good logos:
Qvale

Intermeccanica

The worst:
GMC

 

[Tyger]

Random fact: Subaru is what the Japanese call the Pleiades.

Yeah I was aware of that but didn't make it clear, thanks

 

[EF12345678]

Which Lister logo do you like better?

(1993-2005)

I like the 93-05 one. The 54-92 one looks too much like a Benz logo.

 

[BKGlover]

Which Lister logo do you like better?

First is OK, but I wouldn't have known they were swords.
Second is my pick.
Third is a simplification of the second, and an unnecessary one at that.

Other good logos:
Qvale
View attachment 241660
Intermeccanica
View attachment 241661
The worst:
GMC
View attachment 241662

Qvale: OK, a bit on the bland side, and would be if it wasn't a dragon head.

Intermeccanica: I have to ask when it was made, because it looks like they took ideas from Lambo and Ferrari.

GMC: Yeah, I can agree with that

 

[Legro]

Which Lister logo do you like better?
(1954-1992)
View attachment 241656

The Cambridge text on the lower part of the logo is nice add, but the centre looks more like an airplane rotor than sword.

(1993-2005)
View attachment 241657

Good.

(2013-
View attachment 241659

Not much chanced from 1993.

I'm going to pick 2013 version, because it's bit more like something I see going to front of a car.

 

[GranTurismo916]

Yeah I was aware of that but didn't make it clear, thanks

I assumed you knew it already, just wanted to put it out there for everyone else.

 

[Lucas]

Lotus and Alfa Romeo are, IMO, the best, with emphasis on Alfa Romeo's for the design. Both of them got that football club flavour which I like so much.

 

[INEEDNAWZZZ]

All utterly brilliant.

 

[NT_03]

Best:

Worst:

 

[Wiegert]

The good:

The bad:

 

[ProjectWHaT]

I like The Great Wall's logo. It looks like a big wall and it has a sort of depth to it.

 

[Wiegert]

The added depth serves to make it a little more imaginative than the similarly bland Daewoo badge at least.

Great Wall have had worse badges, as I've just discovered:

Which is almost on par with the ZX Auto logo:

 

[ProjectWHaT]

Alfa Romeo 8C Competizione (6) by ProjectWHaT, on Flickr