I think people in here should stop hyping this new wheel. It is so expensive, because PD tries to make a lot of many out of it, thats all. The paddle shifters are as big as the ear of an elephant, never seen something that was so ugly. You also have to consider, that the G27 has the best paddle shifters out there, I never missed a single gear with them.
Also, you should not freak out just because of the belt drive system. The fanatecs have a belt drive as well, but that does not mean that they are quiet. In fact, the Fanatec wheels are brutally loud. The G27 instead is super quiet altough it does not offer belt drive.
And I dont like the PS3 buttons on the wheel. They look cheap and toyish.
Master Kazunori is good at making money, but he lacks at making games recently. They should better support the G27 fully and stop this Thrustmaster-talk. You will probably pay 200$ only for the GT logo on this new wheel...