This game is really odd, its a role play game like the sims which seems to be mixed in with some teen series esque storyline like the O.C.
The general reaction around the net is that its a bit lame and aimed at a more female market, considering GTA IV is coming out soon very little is going to impress people.
But I must say that is quite an interesting (if not slightly odd) genre, its like Space Channel 5 meets RSV without the terrorists!
Yeah thats the best way of describing it... I played one called New York City Nights on a mobile and it was like some girl trying to make it in the fashion industry by going to parties and making the right connections and stuff!