Volkswagen Rebrands to Voltswagen for North America

Discussion in 'Auto News' started by Eunos_Cosmo, Mar 30, 2021.

  1. Jezza819

    Jezza819

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    My grandmother used to pronounce it like "Boltswagen".
     
  2. Epic B

    Epic B Premium

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    Pun intended?

    Also I wouldn't be surprised if this really was a premature long-con April Fool's joke.

    Volkswagen seems to already have their transition away from internal combustion planned out and I imagine they'll just keep the Volkswagen name but make it all electric, whether or not they end up keeping the ID nameplate afterwards.
     
  3. FT-1

    FT-1 Premium

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    Turns out it was a marketing stunt after all:
     
  4. Eunos_Cosmo

    Eunos_Cosmo Premium

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  5. Famine

    Famine Administrator

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    Seems like Reuters is joining in with WSJ citing the same "familiar with the matter" sources that AP did yesterday...

    Pretty dim move on VW's part either way. Actually worse if it turns out they knew it was fake but told journalists it was true; PRs can (and should) evade or "no comment", but straight up lying is a no-no.
     
    Last edited: Mar 30, 2021
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  6. Eunos_Cosmo

    Eunos_Cosmo Premium

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    Would you say they...blew a fuse?
     
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  7. Famine

    Famine Administrator

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    I'd like to be a fly on the wall of VW of America's press office... just far a day.
     
  8. Liquid

    Liquid Premium

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    The German word for volt is Volt so I will allow this, as ridiculous and cringeworthy as it is.
     
  9. Nielsen

    Nielsen

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    Yes.
     
  10. Joey D

    Joey D Premium

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    Shame, I was hoping they'd make a new camper van and call it the Mobile Ohm.
     
  11. 05XR8

    05XR8

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    Ohm my gosh, you guys...
     
  12. andrea

    andrea

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    This Voltswagen thing had to be because someone over there cant read a calendar and dropped some april fools :censored: early.
     
    Last edited: Mar 31, 2021
  13. Tornado

    Tornado

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    Man, I wish every electrical problem I had with mine was just a fuse
     
  14. RandomCarGuy17

    RandomCarGuy17

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    Ah, so it really was an April Fools joke. Well, that's one down; I wonder what other car makes will do.
     
  15. Ryan81

    Ryan81

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    This isn't an April Fools joke, it's real. Sounds great IMO. The way they transitioned so superfluously from one name to the other to fit the times is genius.
     
  16. GilesGuthrie

    GilesGuthrie Staff Emeritus

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    I think they floated this one early to judge the public and media reaction. When that reaction was poor, they claimed it was an April Fool.

    They literally pulled the "LOL, it was a joke guyzzzzz" stunt.

    Here's hoping it inspires BMW to do the same thing and release 3 & 4 series with a decent front ends on them.
     
  17. Famine

    Famine Administrator

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    Absolutely tone-deaf :lol:


    The correct PR response on March 29/30 to all the journos who asked would have been "the release went out early; it's our AFD effort, so please hold fire on publishing", not to pretend it was real and then publish a new press release.

    Nobody's "talking about electric driving" and the ID.4; they're talking about journos being crap (which is grossly unfair, as everyone made every effort and the PR team confirmed its veracity to them) and VW having plenty of form for lying.
     
  18. Eunos_Cosmo

    Eunos_Cosmo Premium

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    edit: Here is the tweet in case other people cannot see it:

     
    Last edited: Mar 31, 2021
  19. Famine

    Famine Administrator

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    Rly? Still shows for me - but:

    upload_2021-3-31_17-2-34.png
     
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  20. Joey D

    Joey D Premium

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    "Passionate about our heritage"? Oof. Nothing like being proud of the fact that your company started off by the German Labour Front. Guess they did not-see that coming eh?
     
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  21. Tornado

    Tornado

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    In between all the responses posting pictures of Hitler, I liked this one:



    Nife and to the point.
     
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  22. Moglet

    Moglet Premium

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    What an absolute mess. Did they staff the social media team with the folks responsible for the emissions reports?
     
  23. Northstar

    Northstar Premium

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    South Park may have been onto something when they said Germans weren’t funny.
     
  24. Keef

    Keef Premium

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    They might be in hot water for this joke as well. They seemed to double down, and supposedly a rep told reporters that it was not an April Fools joke. Some are suggesting the SEC should investigate, since the joke dragged on long enough for investment firms and advisors to actually get involved as if it were serious.

    I foresee this thread living on well past today :lol:
     
    Last edited: Apr 2, 2021
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  25. VXR

    VXR

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    They are an omnishambles.
     
  26. AudiMan2011

    AudiMan2011 Contributing Writer

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    This saga is what's known as a major "Bruh Moment" on the internet.
     
  27. kikie

    kikie Premium

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    Volkswagen Rebrands to Volkswagen for North America is what I was reading over and over again but finally got it. A "t" and a "k" look so similar. :D

    It's a very good April fools joke and I think I believed it to be true.