Volkswagen Rebrands to Voltswagen for North America

Discussion in 'Auto News' started by Eunos_Cosmo, Mar 30, 2021.

  1. Eunos_Cosmo

    Eunos_Cosmo Premium

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    Coquico and 05XR8 like this.
  2. Moglet

    Moglet Premium

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    Their official Twitter has posted about it so it doesn't appear to be a leaked April fools joke!

     
  3. GTPNewsWire

    GTPNewsWire Contributing Writer

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  4. Tornado

    Tornado

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    I hope they change the logo to be green so people know that it's just as insultingly cynical as when GM did so.
     
    NotThePrez, MrCrynox and girabyt3 like this.
  5. GranTurNismo

    GranTurNismo Premium

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    Why is this change only for the US market? Is this some sort of subtle implication that their electric vehicles will be boring?
     
    Last edited: Mar 30, 2021
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  6. Famine

    Famine Administrator

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    I'd hazard a guess that the US market is very small for them and a place where they can reinvent their (tainted by Dieselgate, which of course barely affected North America) identity, without confusing too many consumers.

    Edit: Wow. 300k sales in the USA, of nearly 11 million in total. Yeah, that'd do it.
     
    Last edited: Mar 30, 2021
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  7. odeepaanh

    odeepaanh

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    i actually hate this
     
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  8. numbnuts70

    numbnuts70

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    Definitely a leaked april fools. :lol:
     
  9. MatskiMonk

    MatskiMonk Premium

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  10. Famine

    Famine Administrator

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    This technically leaked out overnight on a few outlets:



    And my first thought was "this is an April Fool that's leaked out early". Then I find today that VW has done this, 14 hours later:




    WSJ is reporting that VW AG is saying it's a marketing stunt, although I can't find where it's doing that (should be here or here; isn't). However, it appears the press release was originally dated April 29th, not March 29th...
     
  11. DriveSpark

    DriveSpark

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    Didn't IHOP do this a year or two ago? not make EVs, I mean temporarily rebranded themselves as a PR stunt?
     
  12. Sasek

    Sasek

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  13. Eunos_Cosmo

    Eunos_Cosmo Premium

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    If it's a marketing stunt to get people thinking/talking about Volkswagen in any capacity...it's working. It's actually a pretty witty move, have to get them some credit.
     
    Last edited: Mar 30, 2021
  14. MatskiMonk

    MatskiMonk Premium

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    Ohm my god, why do people resist this so much, VW faced their dieselgate charges, and now they've amped up their EV program to stay current.

    /sorry, not sorry
     
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  15. Eunos_Cosmo

    Eunos_Cosmo Premium

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    Watt are you on about?
     
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  16. MatskiMonk

    MatskiMonk Premium

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    Joule be sorry you asked.
     
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  17. Nessy

    Nessy Premium

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    I don't think the change will hertz the brand at all.
     
  18. Darla Starch

    Darla Starch Premium

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    I have ampere-ical evidence that we need to keep this pun chain going.
     
  19. MoLiEG

    MoLiEG

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    I can't take the world seriously with decisions like this.
     
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  20. Heind

    Heind

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    It's an April fools joke. The domain http://voltswagen.com/ does not belong to Volkwagen. Nor has the name been officially registered as a brand in the US. I wonder why they didn't do this on April 1st though...
     
  21. Famine

    Famine Administrator

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    Maybe. The original press release was dated April 29th though...
    This affects Volkswagen of America, and its URL is vw.com. Since the abbreviation will be VW and its ICE cars will still be badged as VW, I don't see the issue.
    Does it need to be? It's a subsidiary of Volkswagen AG, which is.
     
  22. Eunos_Cosmo

    Eunos_Cosmo Premium

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    There doesn't appear to be any copyright or trademark registered for the name that I could find.

    Which means GTPlanet should secure it!

    (Even if it was just a marketing exercise, I'm somewhat surprised they haven't registered the IP, unless there is a way to do it while concealing it for some amount of time)
     
    Last edited: Mar 30, 2021
  23. C-ZETA

    C-ZETA

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    ...Nah, I reckon they're having us on for an early April Fools.
    Even if they dared to do something like this, though, couldn't they at least do a 'Citroen DS' and split just the ID. mob into a new brand?
     
  24. Touring Mars

    Touring Mars Moderator

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    If I was being sued for $127 billion... per year... over a multi-year period... by the state of Ohio alone, I think I'd change my name too...
     
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  25. Nielsen

    Nielsen

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    Not to fuel the debate, but I prefer Volkswagen.
     
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  26. Heind

    Heind

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    Let's wait until the 1st of April to see who is right :lol:
     
  27. HuskyGT

    HuskyGT

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    We lose another one... R.I.P one of my top 3 favorite manufacturers. You will be missed and I will keep dreaming of finding either one of these, restore and preserve them.

    3438758776_5d79f5f70a_b.jpg

    672170d1021c704bf9a50060f8f6895b.jpg
     
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  28. lbpomg95

    lbpomg95

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    I get the impression Volkswagen really thinks its consumers are completely stupid.
     
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  29. Keef

    Keef Premium

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    This is actually how a lot of Americans pronounce their name so that's funny. Nice play on words.
     
    ykiki likes this.
  30. GranTurNismo

    GranTurNismo Premium

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    Off topic, but it's pretty insane how rare Mk.III Golfs/Jettas have become in the last decade. They went from being pretty common sights to almost nonexistent on the roads today.