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Crushed's Avatar
United StatesNC
May 04 2012, 6:11 AM #1
Crushed Band Member
http://www.digitaltrends.com/cars/as...a-special-car/

The CEO announced a new model is coming for the 100th anniversary!

How do you celebrate a car company’s birthday? James Bond’s favorite car, Aston Martin, is turning 100 next year, so a celebration is in order. Aston’s executives decided to go with a special edition model, rather than a giant cake. How special will this car be?
Aston Martin CEO Ulrich Bez says the centennial car will be an “entirely new model,” but for this British company, that term is relative. Like Porsche with the 911, Aston has mastered the art of turning one car into many cars. The DB9 gets a body kit and some mechanical tweaks to become either a Virage or a DBS, depending on how much performance a customer wants. Aston also adds two doors to the DB9 to get a Rapide.
Consequently, it is more than likely that the “new” Aston will be based on an existing model. Nonetheless, Bez says the car “won’t be a DB9 with a Centenary Edition badge and it won’t be a limited edition like the One-77 supercar. This will be a mainstream Aston.” The One-77 was a hypercar with over 700 horsepower pumped out of a 7.3-liter V12; only 77 were made. That would make one hell of a birthday present.
It is also possible that Aston will use its centennial to launch a new or revamped model from its existing line, instead of building a one year-only special edition. The next-generation DBS, which will replace the car Bond drove in Casino Royale and Quantum of Solace, is expected soon. The DBS is sportiest Aston Martin, and the new version will reportedly have 550 hp. A big anniversary would be the perfect time to unleash it.
Whatever the new car ends up being, it will not be a radical change for Aston Martin. According to Bez, the centennial model will look a lot like current Astons. “The best cars stand the test of time,” he says, “You need evolution in design, not constant change.” Bez wants Aston to follow the strategy Porsche uses with the 911 by keeping styling changes minimal. The current range of Astons are probably the best looking cars on the road, so that will work for now. At some point, Aston’s design may have to try something new so customers don’t get bored.
More often than not companies celebrate important milestones with “special” models that are nothing more than extra badges, new wheels, and different paint. Chevrolet recently celebrated its centennial with a special edition Corvette Z06. The all-black centennial edition looked pretty sinister, but also a bit funereal. Other than the paint, it wasn’t that different from a regular Z06.
Hopefully, whatever Aston Martin is brewing up for its 100th birthday will be more significant than that. Special editions are usually rip-offs, but that doesn’t mean this Aston has to be.


Read more: http://www.digitaltrends.com/cars/as...#ixzz1ttl4AId1
Last edited by Crushed; May 04 2012 at 12:41 PM.
   
 
Rossell2's Avatar
No Country SpecifiedUK
May 04 2012, 6:21 AM #2
Rossell2 GTP Addict Online Now!
Its going to be gorgeous.
   
Leonidae@MFT's Avatar
FinlandCrestline, Ca
May 04 2012, 9:07 AM #3
Leonidae@MFT MFT Crash Test Dummie
Quick! Everyone start stalking the Nurb webcam for prototypes and mules!
   
homeforsummer's Avatar
May 04 2012, 9:23 AM #4
homeforsummer Bacon-Lettuce-Tomato #11
Will we be able to tell this new Aston from any of the other Astons of the last decade or so?...
   
RocZX's Avatar
United StatesNEW YORK
May 04 2012, 9:55 AM #5
It's rumored to be a the successor to the DB9.


Spy pics of the DB9 successor



   
Eunos_Cosmo's Avatar
United StatesHP, Texas
May 04 2012, 11:26 AM #6
Eunos_Cosmo Diamond Member Online Now!
I see some vanquish in that. I like.
   
Crushed's Avatar
United StatesNC
May 04 2012, 12:41 PM #7
Crushed Band Member
If they make a new model I want something that is totally new. If you ask me the Astons of this decade look too much alike!
   
Furinkazen's Avatar
May 04 2012, 1:28 PM #8
Furinkazen AMR Le Mans 2013
Eunos_Cosmo View Post
I see some vanquish in that. I like.
I saw a V12 Vantage on a DB9 body. I approve
   
Tornado's Avatar
No Country SpecifiedLyons, New York
May 04 2012, 1:35 PM #9
Tornado Gotta take your licks.
It will be called the DBR.

It will look exactly like the DB9 with some plastic bits glued to the front, have exactly the same engine, exactly the same drive train, exactly the same chassis and exactly the same interior, except it will be tweaked to 540 HP and weight 10kg less than the DBS. And it will cost 200,000 pounds.
Last edited by Tornado; May 04 2012 at 1:50 PM.
   
Crushed's Avatar
United StatesNC
May 04 2012, 3:08 PM #10
Crushed Band Member
Toronado View Post
It will be called the DBR.

It will look exactly like the DB9 with some plastic bits glued to the front, have exactly the same engine, exactly the same drive train, exactly the same chassis and exactly the same interior, except it will be tweaked to 540 HP and weight 10kg less than the DBS. And it will cost 200,000 pounds.
Source? (sarcasm)
Last edited by Crushed; May 04 2012 at 7:47 PM.
   
Luminis's Avatar
GermanyGermany
May 04 2012, 3:36 PM #11
Luminis Ooo - I like madness!
^ Common sense and the current Aston line-up.
   
homeforsummer's Avatar
May 04 2012, 4:29 PM #12
homeforsummer Bacon-Lettuce-Tomato #11
Crushed View Post
Source?
Some fell on stony ground...
   
Beeblebrox237's Avatar
United KingdomPittsburgh, USA
May 04 2012, 4:32 PM #13
Beeblebrox237 Two heads, no brains... Online Now!
We can hope it will be an entirely new model, and that it will be gorgeous. The DB9 is getting a bit old...
   
Tyger's Avatar
EgyptUK
May 04 2012, 4:52 PM #14
Tyger Dis Member
Those pics look like a current Aston with a kit to me. And I agree, much as I love them, a little diversity in the current range wouldn't hurt, as I wouldn't really be able to tell you what that looks most like.

It does look nice though, just not speshal enough for the 100th birthday. Perhaps that Bulldog concept will become reality. Or perhaps they will do a limited run of the original Bulldog, now that would be cool
   
Crushed's Avatar
United StatesNC
May 04 2012, 5:21 PM #15
Crushed Band Member
homeforsummer View Post
Some fell on stony ground...
Haha i actually only read the first line and thought he found out what it was LOL.
   
Tyger's Avatar
EgyptUK
May 04 2012, 5:31 PM #16
Tyger Dis Member
Crushed View Post
Haha i actually only read the first line and thought he found out what it was LOL.
You could've just pretended you were continuing the irony by requesting a source, that's how I read it :-)
   
Crushed's Avatar
United StatesNC
May 04 2012, 7:47 PM #17
Crushed Band Member
Tyger View Post
You could've just pretended you were continuing the irony by requesting a source, that's how I read it :-)
Oh but that is how I intended it LOL
   
Famine's Avatar
May 07 2012, 6:06 PM #18
Famine GTPEDIA Author Online Now!
Toronado View Post
It will be called the DBR.
The car pictured will be called... the Vanquish,


Yes, really. No, I know.
   
Sanji Himura's Avatar
United StatesGotham City
May 07 2012, 10:11 PM #19
Sanji Himura Sarcasm at Work
Either way, I do enjoy the look of this Aston. It is like the OP described it, it is sportier than the DBS, but it looks like it can perform on the track very well. I just hope that they call it the DB10 instead of the DBR(sorry Toronado).
   
exigeracer's Avatar
May 07 2012, 11:00 PM #20
exigeracer has the elise disease
Does Venari still post here?
   

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