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Blu-ray Movie Prices Revealed
The High Definition format battle heats up with Sony Pictures taking the first swing by announcing the studio's first Blu-ray Disc movie pricing structure.
The company announced today that a portfolio of Blu-ray Disc movies will come to suppliers at a slightly increased market price of $23.45. This puts the price of Blu-ray movies approximately 15% higher, compared to what suppliers are charging now for new release DVDs. Other classic Blu-ray Disc titles will sell for $17.95.
"The premium is for a way better format and to remind retailers that at the time we launched DVD, VHS was selling for $55 wholesale in the first window," Benjamin Feingold, President of Sony Pictures Home Entertainment explained. "The higher pricing structure for new releases is meant to accommodate the sell-through and rental markets."
Sony Pictures also announced that the DVD-UMD bundles would slowly turn into BDR-UMD bundles in the future. On March 28th, consumers can buy DVD-UMD packs of The Grudge, Resident Evil, Underworld, Crouching Tiger, Hidden Dragon and Terminator. Each pack will be priced at $28.95.
"With the launch of Blu-ray, we're going to try to introduce the managed-copy concept, where if you buy Blu-ray you'll be able to get additional versions (of the same title) to use in your home. Ultimately, we might even get to the point where we'll offer consumers the ability to have different versions of the same movie on different devices in the home -- that's something we're working on."
Blu-ray Movie Prices Revealed
The High Definition format battle heats up with Sony Pictures taking the first swing by announcing the studio's first Blu-ray Disc movie pricing structure.
The company announced today that a portfolio of Blu-ray Disc movies will come to suppliers at a slightly increased market price of $23.45. This puts the price of Blu-ray movies approximately 15% higher, compared to what suppliers are charging now for new release DVDs. Other classic Blu-ray Disc titles will sell for $17.95.
"The premium is for a way better format and to remind retailers that at the time we launched DVD, VHS was selling for $55 wholesale in the first window," Benjamin Feingold, President of Sony Pictures Home Entertainment explained. "The higher pricing structure for new releases is meant to accommodate the sell-through and rental markets."
Sony Pictures also announced that the DVD-UMD bundles would slowly turn into BDR-UMD bundles in the future. On March 28th, consumers can buy DVD-UMD packs of The Grudge, Resident Evil, Underworld, Crouching Tiger, Hidden Dragon and Terminator. Each pack will be priced at $28.95.
"With the launch of Blu-ray, we're going to try to introduce the managed-copy concept, where if you buy Blu-ray you'll be able to get additional versions (of the same title) to use in your home. Ultimately, we might even get to the point where we'll offer consumers the ability to have different versions of the same movie on different devices in the home -- that's something we're working on."