Because it's extremely overpriced for what it delivers: very little. Base model vs. base model, the Fusion is okay - Ford clearly benchmarked the Accord there, because the Fusion is slightly cheaper and offers literally the exact same spec list. Accord has more torque, gets better gas mileage, and offers more interior room for both front and rear passengers. It also has more cargo room. But again, Fusion is cheaper, so we can call it a wash.
But then again - maybe it's not a wash - since for $18000, which is the price of this thing, you could have a very well-specced Civic. Or a top spec Focus. Which would you choose? Not a Fusion loss per se, but my point is that the base model is for suckers. Ford can claim it's the cheapest car in its class all it wants, but the incredible majority of the sales come in the mid- and high-spec versions, and that's where it loses out.
I can't decide what I like more. The fact that Ford's too cheap to offer a turn signal separate from the brake light, or the fact that Ford can't seem to work out how to make a manu-matic transmission for a "sporty" car.
Power ratings of midsize sedans using their top 6-cylinder engines
- Volkswagen Passat: 280
- Toyota Avalon: 268
- Toyota Camry: 268
- Nissan Altima: 265
- Nissan Maxima: 265
- Hyundai Azera: 263
- Pontiac Grand Prix: 260
- Mitsubishi Galant: 258
- Pontiac G6: 252
- Saturn Aura: 252
- Subaru Legacy: 245
- Honda Accord: 244
- Buick Lacrosse: 240
- Chevrolet Malibu: 240
- Chrysler Sebring: 235
- Hyundai Sonata: 235
- Chevrolet Impala: 233
- Ford Fusion: 221
- Mazda 6: 215
- Ford Five Hundred: 201
- Kia Optima: 185
So it comes in fourth to last, and two of the products behind it are made by Ford. And the other one is stretching the definition of 'midsize sedan.' Can't put it any clearer - the Fusion is unbelievably underpowered.
Regardless, that engine should've been in that car five years ago. That it wasn't reflects Ford's incompetence as a brand, and their products, the Fusion included.