The key to affecting the development of tomorrow's mobility lies in our readiness to challenge what is established and in the ability to present new options. In order to meet these objectives, BMW Group Design taps into the potential of the GINA principle (Geometry and Functions In "N" Adaptions) which promotes innovative thinking by allowing maximum freedom of creativity. GINA produces dramatically different solutions that affect the design and functionality of future cars. The GINA Light Visionary Model is an optical expression of selective, future-oriented concepts which provide an example of the manner and extent of this transformation.
BMW Group Design is not just interested in answering the question of how the car of the future will look but primarily wishes to explore the creative freedom it has to offer. Both of these aspects are affected by the requirements that future cars are expected to meet. All ideas that the GINA Light Visionary Model presents are therefore derived from the needs and demands of customers concerning the aesthetic and functional characteristics of their car and their desire to express individuality and lifestyle. The GINA Light Visionary Model has an almost seamless outer skin, a flexible textile cover that stretches across a moveable substructure. Individual functions are only revealed if and when they are needed. With this model, BMW Group Design initiates a fundamental discourse about the characteristics that will affect the development of cars in future. It is therefore fundamentally different from concept cars, which reflect what is expected of them by implementing as many elements as possible in a future production model. In contrast, the GINA Light Visionary Model is a vision of future cars and serves as an object of research.
