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The insertion of Christ and Christianity into the winter festival in Europe is very much a recent invention and one that is rapidly and thankfully dying off.
Europe has had a winter festival for millennia, around the Solstice, as a celebration of the end of nights drawing in and the new year, characterised by feasting and the giving of gifts. Because Europe was farmers and hunters for eighty thousand years and if there's one thing farmers and hunters hate and party because it's gone away it's short days and long nights - they can't get as much work done and if they try it's dangerous and they die.
The Romans had a habit of pairing existing festivals with their own deities, so when they invaded your country you could still have a party, but theirs was bigger and in someone else's name and the Pagan (well... sorta) "Yule" became attached to Saturn as Saturnalia. The Romans invaded quite a lot of countries, so quite a lot of places celebrated Saturnalia. They even made their Saturnalia last for a week, just to encompass as many Yules as they could...
Then they caught Christianity and in the 4th Century some bright spark decided that Christ was born on 25th December, right around the time of the biggest celebration on the calendar. It's like magic or an amazing coincidence or something - especially as the Gospels disagree on the year - but there you go.
So for a few hundred years it was Yule, Saturnalia, Christmas and whatever all rolled into one. There was much feasting and gift-giving as usual.
Crap didn't get really religious until the Middle Ages, when everywhere went really religious and if you think that was pious, it had nothing on the Reformation. They went nuts with the Christ stuff.
But it's had its day now and the consumerism we all bitch about every December has shunted Christmas back, ironically, towards Yule and Saturnalia. Ask people what the ten things that represent Christmas to them are and you'll get a list of stuff that Yule and Saturnalia were all about - food, drink, gifts, holly (and ivy, natch), snow, music and so on. The rest of the list is likely to be Santa or, more broadly, the colour red, which shows you just how effective the marketing department at Coca Cola really is.
Even the Nativity is a concept that predates the tradition. The Romans put on a play in Saturnalia - the Protestants just made it a play about the infant Jesus...
Thank you for that explanation. I only knew some of that actually, like the whole Jesus' birth on the 25th and Coca Cola making Santa red (when he used to be green??). I learn something new everyday!