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I think it makes the European cars feel overpriced and weak. Eighty thousand dollars for a small trunk and electrical problems? I'll take a 365 hp Taurus, thank you very much...
America has always offered something along the lines of half price, more power and a car that isn't quite as "nice." Granted, nobody is going to cross-shop a Taurus with an S-Class, but the Taurus just doesn't really seem to fit right, to me at least.
And how are the European cars "weak?" With the exception of the A8, they all have more power and are smaller.