Ford USA - Ranger and Bronco Return?
- Thread starter Slash
- 560 comments
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- 23,800
- Philippines
While, indeed, the T6 has nothing to do with the SportTrac, Omnis does have a point. The Explorer SportTrac was simply too close in size and design to the F150 to survive the market... and it had much less utility.
Granted, the Ranger, with its 1.3 ton cargo capacity, is much more useful than the SportTrac, it's the same banana... the F150 is infinitely more capable and desirable, and all Ford would achieve is to spend double on federalization and production to achieve slightly higher sales numbers.
- 38,685
- Application hell
- MP-Omnis
And if they brought that very truck here, it'd not be a Ranger, it'd be a SportTrac. See? Same banana.
Cool truck buyers want F-150s. They listen to country music and roll coal on huge tires. The transit and transit connect are for businesses and small contractors, as the Ranger and S10 and all those small trucks were. And they do the Ranger's job better.
- 2,421
- Kentucky, USA
- James_Page
- PageyTheSquid
How do you "roll coal" without a diesel?
On another note, I called the dealership that @Slash posted and as expected they said Ford hasn't offered a manual in years. I explained to them that a man swears he saw a few trucks with a manual tranny back in June and she (I believe her name was Amanda, maybe Ashley?) said he must've been mistaken. I wouldn't be surprised to see Dodge drop the manual tranny option in the 2500 and 3500 before too long, unfortunately.
- 5,754
- Anoka, MN
I found that the take rate is about 5% on the manual trans in the Dodge HD. However, I've also seen that it has a 85-90% take rate for the diesel engine, so there's still a few being sold. It seems like if they've kept it for this long past Ford and GM, and with people still buying them, they will probably still sell them for the near future at least.
- 26,623
- OREGON
- a6m5zero
I think Ford originally discontinued the Ranger due to high cost. New, small Ranger would have cost as much, or almost as much as the F-150 to build. Also according to Ford, the new Rangers seen overseas were too close in size to F-150 to be sold in the U.S. Market.
Building new Rangers would go against their explanation for its discontinuation at the time....... but of course, Mulally was behind the wheel at Ford then.
I like compact trucks, and while I'm guessing that the Ranger compact pickup would come back eventually, I'd be very surprised if they came back this soon.
Building new Rangers would go against their explanation for its discontinuation at the time....... but of course, Mulally was behind the wheel at Ford then.
I like compact trucks, and while I'm guessing that the Ranger compact pickup would come back eventually, I'd be very surprised if they came back this soon.
Joel
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- 8,141
- Halifax, NS
- Noob616
I have to agree, I like them enough but only to buy a used one. I've thought about it simply because there's so many used ones around and you can get a lot more utility for your ~$5k than buying a similarly priced used car/hatchback and without giving up too much fuel economy. I just don't foresee myself ever being in the market for a new compact pickup. With how much they'd cost I'd rather just buy a 2 year old F150 if I wanted a truck.
- 6,098
- Texas
If the US ranger was comparable to the World Ranger and/or the F-Series (of course, they could call it the F-50 and sell it to the brainless AND boost that "F-series" sales number they love to tout), but between 15-20k, they would sell. The problems of the old market is that, as everyone has pointed out, it was oversaturated, but it also did not evolve and therefore kept much of the same equipment for long periods, if not for it's lifespan, and the overall economy changed, favoring a full shift to full-sized trucks. Would something the size of a US Ranger/S-10/old Frontier be build efficiently for a 15-20k price point? I dunno, but what I do know is that even if they sold, they need to be limited in production, that would require thought though, and it's apparent the US automakers are prone to many braindead moves.
- 6,259
- Tecumseh, MI
- I_Fail_At_FPS
I can't see Ford bringing another Ranger stateside for a simple reason. Look at the Chevrolet Colorado which will be one of the Ranger's biggest competitors. Now think about the dimensions of it. The Colorado is literally the size of previous full sized trucks. It also happens to cost as much as a full sized truck. Why would most people even bother to buy something that costs as much as full sized pickup but isn't as functional? The Colorado's biggest attribute is the diesel that should be coming out soon, but since the Ram already has a diesel option, it should only be a matter of time before both GM and Ford have diesel half ton trucks.
- 20,681
- TenEightyOne
- TenEightyOne
Can't you just put the manual gearbox on? Or do you mean the warranty validity?
- 5,754
- Anoka, MN
From the factory is what I mean. If they had one configured and EPA tested for use with the current diesel, then its only logical they would offer it in all the trucks to recoup the costs.
- 20,681
- TenEightyOne
- TenEightyOne
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- Philippines
Wait, what? They're throwing the lovely shift linkage out for a cable? Ew.
Also, the 3.2 is in bad need of reprogramming. Having 197 horses at 3k rpm and absolutely none at 4k is no fun in an era where everything else revs its balls off at 5k.
Also, the 3.2 is in bad need of reprogramming. Having 197 horses at 3k rpm and absolutely none at 4k is no fun in an era where everything else revs its balls off at 5k.
- 5,303
- Riverside, Ca
- GTP_Leonidae_MFT
But wasn't ranger supposed to be a small truck, powered by i4 and V6 as top of the line model? So this one should have the 2.3 EB as well as 2.7 EB.. and perhaps 3.5 EB. Not to mention only two doors.
- 5,303
- Riverside, Ca
- GTP_Leonidae_MFT
So basically there's no reasonably priced entry-level option..
- 23,800
- Philippines
Unless you want a Brazilian Fiat Strada or a Chinese-built clone of a twenty-year old Japanese model... no.
Global market pick-ups are now comfortably mid-sized. Still a far cry from humongozoids like the new F150, but nowhere near as dainty as 80's and 90's compacts.
Blackbird.
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- 9,347
- Bay Area
- BlackbirdGTP
- Blackbird5150
