Overlanding = The new hardparking. I don't know how many times I see people commuting to work in lifted Tacomas with $15k worth of overlanding gear plastered on their truck. Do you really need a rooftop tent and a snorkel to drive to work in downtown San Francisco? (Actually, the rooftop tent is not out of place in this city )
All that being said, I like the idea of overlanding a lot. Seems like good fun. I'm actually quite surprised so few are trying to leverage this market segment. Jeep and Toyota seem to have become synonymous with overlanding. Where did Nissan go? The Xterra was kind of perfect for it. Kia? Hyundai? Where you at? The Colorado ZR2 is there, but an SUV would be more useful. The new Bronco is probably gonna be in the ring. Would love to see an off-roader renaissance like the late 80s. Really waiting for somebody to build something akin to the original Jeep Cherokee - fairly compact, very no-nonsense, immensely capable, and utilitarian. Something between the Suzuki Jimny and the Jeep Wrangler Unlimited.
Although I will admit, I fell into the trap with some of the overlanding stuff with my Tacoma. I had a roof rack I used pretty seldom and I probably had one set of lights too many. At least I never got into the wannabe tacticool thing though and thought I needed two handguns and an AR-15 to go drive down a forest road.