“Because of the heritage of Corvette is a little bit more of a Midwest sports car, the successful plumber,” Perry said. “That’s one of the things we’re going to change, especially on the coasts.”
In trend-setting cities such as Los Angeles and Miami, he wants the new Corvette to attract attention from buyers in their 30s and 40s making around $150,000 annually, while still appealing to loyalists.
Part of GM’s plan to make the car more aspirational to younger people includes promoting the Corvette in video games, Perry said. GM worked with Sony Corp. to make available in November a camouflaged version of the new Corvette in the popular PlayStation 3 video game “Gran Turismo.”
The new version of the Corvette will be available Jan. 14 for the video game, Perry said. The real car reaches showrooms by year’s end.