Honestly I don't see why people say this car is bland, more like tastefully understated. Not every car needs to have bulges in the hood, aggressively shaped headlights packed with LEDs, huge wheels, etc. to look noticeable and exciting.
Also, in North America at least the CC is in the same price bracket as the BMW 3-Series/Audi A4/Merc C-Class, and its just as luxurious and nice to drive, while providing better value for the money and looking much better. Therefore anyone who buys one of these things is someone who's at least somewhat interested in cars, and was open minded instead of just buying one of the German Big 3 because of the badge.