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So you don't know who Roland Gumpert is or what he did for Audi's motorsport division when he was working there?
yes.
But imagine Jean Todt made a supercar would you relate it to Ferrari?
He doesn't have the mystic draw of say Colin Chapman.
It isn't a name that evokes nostalgia and emotion to me, the only new-ish car firm which has that X-factor is Pagani.
Spending that much money I would want power, grip, history and prestige. If I simply want to go really really fast in something ugly I will get a Radical SR8.