Jaguar Reveals Rebrand for its EV Future (😬)

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RACECAR
Not sure you can really compare the two considering by the time Hyundai started selling globally, they didn't have the finest reputation prior to their massive glow up (In comparison to Jaguar and its Very long history).
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I remember Jaguar not being very reliable when growing up in the eighties. Many European cars for that fact.

I’m having a bit of a joke because Jaguar are starting from scratch. I piggybacked off posts #477 & #478 because who are jaguar targeting? Tesla buyers? Volvo buyers? Wealthy buyers looking for a third or fourth or just to add to a collection?

The economy ain’t doing so good. jaguar banking on not having to purchase fossil fuels for a, probably expensive than most, EV market share is going to be interesting.
 
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05XR8
I remember Jaguar not being very reliable when growing up in the eighties. Many European cars for that fact.

I’m having a bit of a joke because Jaguar are starting from scratch. I piggybacked off posts #477 & #478 because who are jaguar targeting? Tesla buyers? Volvo buyers? Wealthy buyers looking for a third or fourth or just to add to a collection?

The economy ain’t doing so good. jaguar banking on not having to purchase fossil fuels for a, probably expensive than most, EV market share is going to be interesting.
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The problem is they're moving into the "premium European EV" market. The Porsche Taycan market.
Which no longer exists. They can't sell Taycans either...! because its been undercut massively by the Chinese manufacturers.

I'm in the JEC club and there's all sorts of rumours going around about possibly retro-fitting the new car for hybrid.

There's also the fact that the new Freelander ISN'T a Jaguar. It's been designed by Jaguar but will be built and sold as a Chery.

If the new car flops (which most of our members are expecting), some people think the whole brand could be sold to Chery. Or just wound up altogether.

The new CEO of Jaguar has come over from the parent Tata. Most or all of the top people who pushed for the new direction have gone.
 
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Jaguar have gone all in on electric as other manufacturers are pulling back. It was a very misguided move, and at the price point they're aiming for as well. Ask Alfa Romeo how their plan to go all electric went.
 
Dave A
Jaguar have gone all in on electric as other manufacturers are pulling back. It was a very misguided move, and at the price point they're aiming for as well. Ask Alfa Romeo how their plan to go all electric went.
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They've already postponed the car 2 years (it was originally planned for a 2024 launch). I think they were hoping that 2030/2035 would push the market their way by the time the car is launched later this year.

I still think 2035 will happen, but there's some doubt now about whether hybrid might still be permitted after that date.
 
sirjim73
They've already postponed the car 2 years (it was originally planned for a 2024 launch). I think they were hoping that 2030/2035 would push the market their way by the time the car is launched later this year.

I still think 2035 will happen, but there's some doubt now about whether hybrid might still be permitted after that date.
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The EU has already permitted sale of cars with engines that can run on e-fuels, which is nearly all petrol engines currently produced I think. E-fuel is still a long way off being scalable for mass use at a good cost point and I think efficient of production is also a long way away, but the important point is that ICE cars are still going to be permitted in the EU.

This puts pressure on the UK to match and if not we might simply see available vehicles sold in the UK being limited and more expensive as a result. The UK alone won't likely be a big enough market for Jaguars approach to survive and the market clearly isn't ready for the scale of EV adoption that was anticipated. Nor is the infrastructure, that's far from ready.
 
sirjim73
The problem is they're moving into the "premium European EV" market. The Porsche Taycan market.
Which no longer exists. They can't sell Taycans either...! because its been undercut massively by the Chinese manufacturers.

I'm in the JEC club and there's all sorts of rumours going around about possibly retro-fitting the new car for hybrid.

There's also the fact that the new Freelander ISN'T a Jaguar. It's been designed by Jaguar but will be built and sold as a Chery.

If the new car flops (which most of our members are expecting), some people think the whole brand could be sold to Chery. Or just wound up altogether.

The new CEO of Jaguar has come over from the parent Tata. Most or all of the top people who pushed for the new direction have gone.
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That’s what I said about “probably expensive than most”. I definitely had doubts about success in such a competitive market saturated with Chinese EVs. Australia have plenty of makes and I can see how the EU market would be tough to navigate.

The info you shared about Chery is wild. Not shockingly wild, but I can believe it.
 
The famous Monkey finally has a go with Type 01


And he is impressed...

This is not a car for everyone, it is for a particular set of people... the same type of people going for Lucid ?!

The good news so far is that none of the "english" journalists had anything bad thing to say ... True or not ...
I am n honestly excited.... It might not be the same as those ev out of china.... But this seems to be still a car for Driving, not necessarily just for chauffeuring....


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In Monaco for the Formula E
 
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I watched the Chris Harris on Cars vid (posted above) last night and it's given me a different perspective on the Jaguar re-brand and i can see where they're probably trying to go with it.

It may well be that EVs are no longer going to dominate the future of car buying, but in most places there is/there will be the infrastructure for EVs to exist alongside ICE and hybrid cars. Jaguar had become lost trying to compete against BMW/Merc/Audi/Cadillac/Lexus etc etc without the resources those manufacturers have behind them. By trashing what they'd become they can reinvent themselves and become a niche manufacturer selling with a one or two car range of higher end, lower volume models, instead of the seven(?) models they were trying to compete in crowded market segments with. That's what they were in their 60's and 70's haydays and i suspect that's where they're aiming for now.

The brand was strangled by Leyland and Ford didn't really know what to do with it or seemingly understand what the brand was. When Tata took it on it's heritage had almost been lost. If the strong Land Rover/Range Rover side of the business can prop it up, Jaguar can become a low-volume halo brand doing it's own thing once more, not looking to compete directly with anyone else. A fight it's always going to struggle with.

All the pre-production tests i've seen/read so far put the car in a really good light as a drivers car, so if the final production car looks decent and they can put all that bad rebranding publicity behind them, i can see this working for them. I don't feel the brand could have survived without a drastic direction change.
 
Then, does it become like MINI towards Mini enthusiasts?

Almost as if jaguar are going to need a special type of movie to showcase the new branding.
 
I will elaborate no further on this, but it looks like a porn actress.

And while that's a good thing for porn actresses (if that particular thing takes your fancy) it is not necessarily a good thing for a car.
 
05XR8 enters the chat

Well, I think this is a good, but missed opportunity upon the I tial interior reveal. It’s got some cues from classic ps that could really set it off. Like this post below.
TexRex
Hnnnngg...

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The dash could work if it had some form of basic instrument panel. That middle old school air conditioning remote looks out of place next to the brown fat PS3 thing going on on the passenger side dash.

However, jagauar needs to do a bit more on those seats. Utilise some embroidery on the seat inserts and either color or change the medallions to match the leaping cat seen on the door panel. It’s an opportunity to set the trend by making fabric classy. The corduroy side bolsters are giving me Norville Rogers vibes.
 
For a car that's supposed to be highly luxurious, you'd think they would at least make that center control panel not look like the TV remote glued to the nightstand of a motel room.
 
EngieDiesel
For a car that's supposed to be highly luxurious, you'd think they would at least make that center control panel not look like the TV remote glued to the nightstand of a motel room.
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What does that make the drivers seat then? Don't answer that...
 
Dave A
Jaguar have gone all in on electric as other manufacturers are pulling back. It was a very misguided move, and at the price point they're aiming for as well. Ask Alfa Romeo how their plan to go all electric went.
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A very misguided move that could very well sink them. As if the strategy they're going for & the price point wasn't off-putting enough, the whole aesthetic of the model screams more of a cheap knock-off than what you would expect from a luxury brand.
 
Just one incredible decision after another. There's shooting yourself in the foot and then there is just taking a chainsaw to your whole leg.
 
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