Scaff
Moderator
- 29,039
- He/Him
- ScaffUK
Abarth as a brand did not exist from 1971 to 2007. Fiat used the Abarth name as trim level in between those years. For example: the Fiat 131 Abarth, and the Autobianchi A112 Abarth. The 131 Abarth is a Fiat, not an Abarth. Does that make sense?
When the 131 came out it was a Fiat, however the Fiat group (as in the entire group of companies) now treat Abarth as a separate brand.
As such it would not surprise me if the requirement for it to be a separate brand/manufacturer came from the Fiat Group itself, certainly if I was the brand manager within Fiat I would have insisted as much.
Of and for the record the 131 was not a trim level of the 131 (i.e. a branding exercise), but a model produced in the Arbath workshops....
http://en.wikipedia.org/wiki/Abarth#Cars_produced_by_Abarth_include_the_following_models
...as the 500 in FM4 also is.
To be honest it could quite happily fall under either brand, as its arguable either a Fiat made by Abarth or an Abarth with a Fiat badge (and a lot of Fiat bits), you could have this discussion with a whole load of cars given how much manufacturers like to play around with brands. Take the Dino, its claimed (and most sources back the claim) that not a single one left the factory with a Ferrari badge, they were all added by either dealers or owners. As such does that make the Dino any less of a Ferrari? After all it was never specifically sold as one and originally intended as a standalone product, yet now its firmly seen as part of the Ferrari stable.
Regards
Scaff