Yep. It's just a clever tactic used by exotic marketing teams to squeeze an extra $50,000-100,000 out of clients for a limited, factory-made design that's just putting hexagons on whatever you come up with. The only "upside" is that if your car is one of the 10, you get the benefit of it adding to your car's value. The more realistic downside? Unless you've done something super tasteful, tailor made cars are risky investments b/c people may not be fond of your tastes.
I can't imagine coming up with a great spec & people going, "I'd buy it if it didn't have those hexagons on it".
I wish Lamborghini would find a new design direction. Yeah, I get it - hexagons. Cool. The F117 Nighthawk, which Lamborghini has seemingly been trying to reverse engineer since the Reventon, has been retired for 12 years now! It's basically an antique. Step away from the hexagon Lamborghini!