When tht RC type controller picture was brought forth I thought, now who would actually want that, and then the next post was someone saying they enjoyed the exact same one. There are lots of ways people choose to enjoy this hobby even if it doesn't fit the standard wheel on a hard surface, ffb, pedals, and shifters...etc. I hate when I have to take my xbox upstairs when my wifes friends hang out, can't move my sim rig upstairs so I have to use my wireless controller, which is fun for about 5 mins and then I end up watching tv or doing something else. I couldn't see spending this much on something for just that small percentage of times a situation like that would come up, but then again, I'm married, so there goes discretionary spending all together. Point is, lifes full of people who use things differently, don't criticize if you don't care for something you haven't tryed. Let people who want it figure out if its worth it to them or not. People who'd be interested in this won't buy it because they're tricked into thinking its something its not, they know it doesn't have FFB and pedals, but it sure would fit better in a carry on bag than a sim cockpit!
Edit: plus, its got a cool party game vibe to it. I think a chick would dig a guy who busted this "toy" out on a date and could still cuddle up on the couch together and play way more than the guy who's got a sim rig where his coffee table should be... I'm just sayin, I'm just sayin!