My ex-girlfriend pre-ordered this game (Collector's Edition) for my for my August '10 birthday. Got the game on release day around 10AM and I still play it regularly. I only stopped playing the game regularly for a few times. The first time was when the PSN went down for a month, then afterwards when PSN users got free games (I played and beat Infamous (96% complete on trophies too) and Wipeout HD/Fury). Once I beat those I got back into GT5. Another break for Christmas '10 when I got Uncharted 2: Among Thieves, then a break at Christmas '11 when I got Uncharted 3: Drake's Deception and Heavy Rain. But, what really made me continue playing this game was when I got the DFGT. I got the wheel in early 2012 and it renewed my interest ten-fold. I play in the same room with the same group of competitive and clean racers at least four times a week. And, with no good games in sight for PS3 I see myself playing regularly until the launch of GT6!