Let me quote myself.
Most people have a PC in some capacity already. Maybe it's just a $2-300 piece of junk that they use for browsing and porn. That's fine.
What if then, the next time they went to upgrade to another $2-300 piece of junk, they instead took that money and added it to their $400 for a console. Now they've got $700, and you can buy something that will run pCARS for that, unless they've seriously changed the minimum specs since I last looked. I'm too lazy to go check.
People weigh a gaming PC directly against a console, ignoring the fact that really they should just be using the console money to upgrade the PC they almost certainly already have. Head to head, yeah, the console looks like a good deal. Doing it properly, because most people don't need a separate computer for gaming, it's about even.
I'm sorry, but you're wrong. That may be your experience, but it's not how the majority of households in the US are. Most people in the US do not have smart phones or tablets as their primary internet device.
http://www.pewresearch.org/fact-tan...internet-connection-varies-widely-across-u-s/
I'd say that a person that would buy a console is probably more likely to be of the 84% of households that own a computer than not. You notice that I used $2-300 as a generic price for a computer, which is absolute bargain basement stuff. I think it's a safe bet that most people looking at buying a console already have some sort of personal computer, and that they spent at least $200 on it.
Maybe not. But the reasons are not "it's a huge investment and too much build-it-yourself". Neither are true. It's not a huge investment, and there's no need to build it yourself.