Amazon Japan kicked off their pre-orders for PlayStation 3 in Japan last night. The start of the craziness was delayed a few minutes from its official schedule of 7pm, with stock appearing on the site from approximately 7:05pm. The inevitable "sold out" screens started appearing some thirty minutes later, along with plenty of error screens, leaving customers in confusion. Amazon's game blog, hosted by Famitsu.com, states that the numbers Sony is supplying them with are "much too small". However, surprisingly the core pack and premium pack are being supplied at roughly a 50/50 split.
Other online retailers are also gearing up for action, and some have already started. The main source of supply will definitely be Sony's own PlayStation.com, and they are expected to start taking pre-orders in the next couple of days. According to a spokesperson for Sony, "Because of the low numbers, we are planning to start taking pre-orders without making a big announcement." Rakuten's large online game store, edigi, will start their pre-orders at 10pm tomorrow, October 18th, while Momotarou Ohkoku have taken so many orders they have been forced into a random draw to decide who will get one.
Most major brick and mortar stores have not started taking pre-orders yet, because they are still unsure of the numbers they'll be receiving, but some smaller stores out of town have booked a few pre-orders here and there. DVD Rental store, GEOS, has sold out of their pre-orders in a little over a week since starting, and some stores of Tsutaya have started accepting pre-orders too, but the main store in Shibuya is currently undergoing renovations and not accepting any custom until they reopen on October 24th.
As for the "open price" the premium pack was given -- most stores seem to be giving it a 59,800 yen tag, which currently equates to about $505. Not a bad deal at all! Of course, auctions are not a phenomenon unique to the West, and Yahoo! Auctions has already been bombarded with PS3 auctions, the most popular of which are fetching upwards of 85,000 yen ($715). The love for new hardware is clearly a global custom.