Since you are quoting a price from Future Shop, I infer you are from the Great White North too, despite your stated location. That being the case, check out Tigerdirect.ca - they have a pile of monitors in that size range from about the same price up to over $250. You should be able to compare that way. FYI - the price seems pretty good. Remember that Future Shop sometimes has manufacturers create a special part number exclusively for them so you can't claim the low price guarantee, so you may have a problem figuring out exactly which monitor you are looking at in the ad.