Musk is the richest person on earth not because he sells a lot of products (in the grand scheme of things, he doesn't) but because he sells stories and enough people think that enough people buy the story to justify giving him money, because stonks go up.
People aren't buying the Tesla cars stonks up forever narrative anymore and so him, being basically Gob Bluth, has illusioned some other alternate reality to get people to throw money at him again. Sadly, it will probably work.
