Random drive-by posting:
The problems with Anime today is similar to those that arose from the explosion of American comics in the 90's with the Image revolution.
America went from the Writer-Artist-Inker-Colorist-Letterer paradigm to the "Artist/Writer" paradigm, as in manga. There was an earlier surge that started with the Ninja Turtles, but it was mostly indie, and the art quality, generally, wasn't enough to pique the comic-buying public's interests.
Image, however, had all the flash that most indie comics didn't, as well as the professional look and feel that came from the creators being ex-mainstream artists.
Unfortunately, we went from comics being story-driven (yes, we had crap back then, anyway, but still) to being concept/art driven.
So, you had a lot more choices. Unfortunately, popularity was often driven by style rather than substance, and many artists didn't have the necessary skill sets to fashion a believable narrative... so there was a lot to pick up, but not much of it was worth reading. Not everyone is a Frank Miller.
Manga, and by extension, Anime, has always been creator driven. This can work if the creator has a lot of influences to draw from, as well as a lot of experience. But like superhero comics of the 90's, the amount of self-referential material, the reliance on time-worn tropes, and the general lack of writing ability brings the field down.
Relying on tropes and stereotypes, hyperfocusing on underage girls and panty-shots, and having storylines that wander in an almost "stream of consciousness" manner may work for long time readers/viewers, but it has stilted the genre's ability to cross borders and market segments.
Western audiences (in general) won't put up with or believe scantily-clad under-developed girls piloting multi-million dollar war machines. Endless panty shots, however much current female viewers tolerate them, won't make it to Western TV, either.
On the other hand, Western animation has undergone a mini "Golden Age" recently. Shows like "Avatar" rival the best of anime in terms of quality (it actually has few peers when it comes to proper martial arts animation on TV!) and possess incredible depth. Young Justice, as well, though it was ultimately not a success. Others, like Ben10, may seem dumb and shallow, but at least have a tight, narrative focus borne of being written by writers. Then there's stuff like Adventure Time, which is wonderfully atmospheric and unconventional... it's random, but it follows a strict internal logic that makes it more believable than an anime where Deus ex Machina rules and the good guys always turn out to be slightly more powerful than the bad guys, every single time.
-
There's hope. I'm happy that we've gotten some strange new shows that defy convention. Attack on Titan was a wonderful thing. Tellingly, it arose from a manga whose artwork was juvenile at best... but then, the concept and direction of the writing is what pulls the genre forward.
In the meantime. I sit back, watch, and wait for those rare gems that do come along, while the factories out in Tokyo churn out hours of schoolgirl-panty-magic-robot-harem-ecchi-idol anime year after year after year.
Great if you like it. And I must admit, I watch some of those shows from time to time, even the "day in the life of a schoolgirl" stuff. But my tastes have moved on, and, sadly, like comics, anime is one of those things I only dabble in from time to time, nowadays.