Motorsport will be in poor financial condition after 2020. Maybe a few motorsports series can team up with Polyphony Digital as a way of getting their names out there, to revitalize their own brands.
Not Formula One, but series like the DTM, the FIA Hillclimb Championship, Super Taikyu, the Nurburgring Endurance Series. After the loss of an entire season's worth of revenue brands like these may need to seek as much exposure as they could. It could be similar to what the WRC and NASCAR did within Gran Turismo 5.
Also maybe focus on the golden eras of specific racing series, ala the 1990s Group A era of the DTM/BTCC/JTCC
The Group C era
The late 1960s Group 4 era of LeMans. Polyphony loves motorsports history, maybe portray that history. Would even be fun with a classic version of a given track, like a classic version of La Sarthe.
And finally - multi-class racing. For a series that has sponsored the VLN and the JGTC for so long, you'd feel that multi-class racing would have been supported in some aspect in the past.
Also, for the Manufacturers Cup some brands weren't eligible for as many races as they should have been. See Alpine's lack of a Gr4 (a GT4 exists in real life) or Bugatti's lack of a Gr.3 (the EB110 LM is a fine counter to the McLaren F1 GTR that is already in the series). Go out of your way to ensure that each manufacturer is fairly represented in the available classes.
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