This. 100%. I will say, though, that I'm thankful they didn't bring back an old model name with styling to match as a retro moneygrab. At least an SUV is unique to the brand.To think they could've come back as anything and all we get is generic SUVs aping BMW's X3 and 4 via Audi and DS styling themes. What a waste of a brand name.
A chic personal coupe would've been so unique in the market right now.
To think they could've come back as anything and all we get is generic SUVs aping BMW's X3 and 4 via Audi and DS styling themes. What a waste of a brand name.
A chic personal coupe would've been so unique in the market right now.
It's an investment firm buying a dormant name, they had a completely clean slate.
It's better than going to the absurd side of the spectrum like the Devel Sixteen.They will have to establish themselves regardless of what style of cars they chose to release, but unfortunately they went for the safe option of SUVs when this is already a well stocked genre where they'll struggle to find any traction.
Or you know what? Maybe Borgwand slowly offering certain products reminds me of a company offering some great stuff the past decade or so- McLaren. Think about when McLaren came back with a car like the McLaren P1 and then with the fine MP4-12C. At least people knew of McLaren and knew they came up with a slam dunk of a car when they made the McLaren F1 and its racing variants. Personally, the McLaren F1 is my all-time favorite car regardless of segment or genre. McLaren can fall back on their past and not face as much of "who's McLaren?", unlike Borgward.
I was never asking for a hypercar. I was suggesting they could've come out with a personal coupe priced to undercut the German coupes, which is a market space in Europe that barely exists anymore now that everyone makes SUVs in place of coupes. If you're looking to buy one of these Borgwards, there's got to be 5-10 established products fighting with it. There is potential for coupes and cabriolets beneath the German trio, hence why Opel offer the Cascada.
Their sales would stand a better chance offering something different in the market than another me-too product. They're unlikely to be anything more than a footnote on European sales charts, they might as well be a unique footnote.
Front needs a touch of work, but the back looks quite nice. Is it just me, or does the rear have a bit of a Porsche feel to it?First pics of the Borgward BX-7......
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The silver one has a look like the Sebring sedan.Borgward shows the BX5 and Projekt BX6 TS at Geneva
I think we all remember the time that Captain Picard went Borgward.
europe.autonews.comChina's Beiqi Foton Motor plans to sell a 67 percent stake in Borgward as losses at the German brand it revived four years ago escalate.
The move is intended to attract new Borgward investors, Shanghai-listed Foton said in a statement.
Borgward, once Germany's third-largest automaker, was liquidated in 1961. Foton, a truck subsidiary of state-owned Chinese automaker BAIC Group, acquired the rights to the brand in 2014.
In the past two years, Borgward has launched two gasoline-powered crossovers, the BX7 and BX5. In May, the battery-electric version of the BX7 also went on sale in China. The vehicles are assembled at Foton's renovated plant in suburban Beijing where the automaker is headquartered.
Borgward re-entered its German home market in July with the BX7 TS. It is the first vehicle the brand has sold in Germany since 1961. In 2016, Borgward said it planned to open a factory in Germany to build 10,000 cars a year.
Borgward's sales have shown no signs of improving. In the first seven months, the brand's deliveries slumped 23 percent year on year to 18,996 vehicles, according to the China Passenger Vehicle Alliance, a Shanghai consultancy.
Because of limited sales, Borgward suffered a loss of more than 1.6 billion yuan ($231.5 million) as of August this year, according to Foton