Volvo is staging a repeat of its 2020 Super Bowl competition to win a whole fleet of cars, this year worth $2m, and it’s all in the name of safety.
There’s probably no automotive brand that you’d associate more closely with safety than Volvo. It was Volvo that invented the three-point safety belt, and then to encourage its use decided to give the patent away for free to everyone. Volvo has been on a mission to make sure nobody dies, or is even injured, in one of its cars, and in 2019 imposed a 112mph limiter on every vehicle it sells.
With safety such a mission for Volvo, it should be no surprise that the competition it’s running centers on. Not the kind that has the Super Bowl’s players dressed in padding and helmets, but a very specific moment in the game.
If you’re not familiar with the rules of football, a safety is a very rare occurrence wherein a defensive team can score. In essence it needs the offensive team to lose the ball — dropping it, losing it, or being tackled by the defense — or foul within their own end zone.
A safety doesn’t happen very often at all, and in the entire history of the 54 previous Super Bowls, there’s only been nine safeties. The first was in 1975’s Super Bowl IX, and the most recent was in the extraordinary 2014 Super Bowl XLVIII. They come along every six or so years, so we’re probably due one around now.
Anyone resident in the USA (that’s all 50 States and DC), over 18, and with a valid US driver’s license can enter, and all you need to do is build a car on the Volvo configurator. You can specify the car any way you wish, but once you’re done you’ll need to click on the “Try to win this Volvo” tab. That will take you to the prize draw entry page.
If either the defending champion Kansas City Chiefs or the home team Tampa Bay Buccaneers score a safety during the Super Bowl, Volvo will pay out. It will pick entries at random from among the draw and award cars to the winners, until it has reached $2m-worth of vehicles — so you should probably go large with a fully loaded XC90 T8 to maximize your chances.