Reading that and having abit of a think, I've begun to come to a realization that as much as we despise Daytona Day, we're completely missing the point of it. Yes last year's version was one massive multi-brand ad (Focus on the Smithfield, y'all) with all the logos and barely any of the actual sport BUT (or as Clive James would put it, "Buuuut"), it actually got people interested as hard to believe as that is. I think in the exact same manner as sim racing, we have been blinded by our absolute die-hard feelings and completely are ignoring the part where we are the few (the not proud) and NOT the many (The many this sport actually needs kinda badly).
Frankly, the issue with the Daytona Day campaign has seemingly more been based on how much we as fans hate it (on top of the frustration with all the other things NASCAR does, even though this is Fox doing this) and less on whether casual fans will show up or even be interested because of it. The irony in it all is that its not even for US die-hards, its for the casual fans who have little to no knowledge about NASCAR outside memes and the common knowledge that apparently once upon a time, there was some guy named Dale Earnhardt in it (Probably best they don't see that movie if only because of that one scene...still scarred from that). Unless we have a better idea on how to mend a sport bleeding so hard that some suspect a trip to Benihana might be a clue, we'll have to accept the reality that we sorta need those casuals and if it takes ads like this (even if features a guy driving a chevy but wearing a Logano t-shirt), then that's kinda the way its gonna be.