Brand Perception of Quality

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For June of 2014, these were what brands ranked among consumers in the US.




algs-brand-perception-of-quality-rankings-june-2014_100468731_l.jpg




http://www.thecarconnection.com/new...us-are-consumers-choice-for-quality?fbfanpage

Discuss.
 
That seems more or less right, though IMO Honda/Toyota should be below Volkswagen and Ford.
 
:lol:


Good luck Marchionne.

I think that has more to do with the fact some people still remember the old Alfas from the 80s/90s. Either way, their problem is reliability, not quality, those are two different terms. I think once they return to our market they'll be fine.
 
In America, Mercedes, BMW and Audi do not sell the entry level cars they sell in Europe.


I think that has more to do with the fact some people still remember the old Alfas from the 80s/90s.
That's almost certainly true. But when those cars have colored American perceptions so much that on a survey of how prestigious a brand is the cars they come dead even when those cars aren't available to test (even behind the company whose most high profile product in the past 20 years has been a gussied up Ford Expedition), they have a lot to make up for whenever Fiat gets around to reintroducing the brand.
 
Does your average person outside of us auto enthusiast know that though? My experience is they think it's just an American brand or a Korean make...
But they do sell at the same place as Toyota dealerships. They can't be that dense to not notice that...
 

Like I said I've met many that don't know that Scion and Toyota are related. Also dealerships having different brands doesn't always mean they're under the same umbrella. We had a Hyundai/Buick dealership in my home town...unless

edit: And a Mazda/Honda dealer
 
Almost everyone I know knows that Scion and Toyota are related.

Are you sure you're not hanging around a bunch of cars guys or people that actually pay attention, because like I've said most people I talk to don't and those are usually people that see cars as tools to get from point a to b. They couldn't care less if the car is Toyota related or built on the Moon.
 
Are you sure you're not hanging around a bunch of cars guys or people that actually pay attention, because like I've said most people I talk to don't and those are usually people that see cars as tools to get from point a to b. They couldn't care less if the car is Toyota related or built on the Moon.
I don't talk to a lot of people
But for the most part, I don't think they're "car people." Obviously some were, but most of them were high schoolers who didn't know that their civic wasn't a V4. Girls included.
 
I don't talk to a lot of people
But for the most part, I don't think they're "car people." Obviously some were, but most of them were high schoolers who didn't know that their civic wasn't a V4. Girls included.

Well that's surprising but maybe it's the age gap and the group that Scion tries to sell to which isn't the same that buys a Camary. In my experience it's been people that are late 20 but more so 30s to mid 40s. And they are surprised, so I didn't push the subject to see if they're aware that Lexus is also apart of Toyota. This usually yields better though, but there are still a few that aren't aware there are car groups and rather many single divisions.
 
Luxury3.png

Heres the image for the Luxury chart for you lazy folk. Lexus should be number one, buuuuuuuuuuut thats just me.
 
Not sure if serious

In terms of initial quality, they're definitely on the same level as Honda at the very least. The Fusion in particular is just beautifully made both inside and out. Long term reliability will be another thing, though.

Now that I'm looking at that chart again, why is Mazda so low? The new Mazda 3 in particular is in a whole different league from everything else in its segment.
 
In terms of initial quality, they're definitely on the same level as Honda at the very least. The Fusion in particular is just beautifully made both inside and out. Long term reliability will be another thing, though.

Now that I'm looking at that chart again, why is Mazda so low? The new Mazda 3 in particular is in a whole different league from everything else in its segment.
we have a 2010 Fusion... The inside is pure 🤬. It's loud, the stero sucks, you can't see anything out the back, and if you're driving it for over 2 hours you'll have the worst neck cramp ever.
 
we have a 2010 Fusion... The inside is pure 🤬. It's loud, the stero sucks, you can't see anything out the back, and if you're driving it for over 2 hours you'll have the worst neck cramp ever.

That's the old, American designed one.:sly:

The newer ones are brilliant, trust me.
2013-Ford-Fusion-Titanium-Interior-Pictures-600x337.jpg
 
That's almost certainly true. But when those cars have colored American perceptions so much that on a survey of how prestigious a brand is the cars they come dead even when those cars aren't available to test (even behind the company whose most high profile product in the past 20 years has been a gussied up Ford Expedition), they have a lot to make up for whenever Fiat gets around to reintroducing the brand.
I've not got around to checking recently how Alfa is doing in UK reliability and customer satisfaction surveys. In fact, I will now.

Okay, so in the 2014 Auto Express Driver Power survey, the Giulietta is ranked mid-way out of 150 cars. Which is certainly better than last place. Though the MiTo and the old 159 get a lot closer to the bottom. On the reliability chart the Giulietta is about 2/3 the way down, though that chart seems to suggest that all cars are fairly trouble free these days - the Alfa still gets 90-odd percent from 100. It's not linear either - there's only a 10% drop in the first 100 cars there, but another 10 percent drop in the next 50 (Range Rover at the bottom on there. Arf).

Build quality less good (Alfas near the bottom). Running costs much better. Performance near the top.

To be honest, the stand-outs for me there are the Renault Captur and Peugeot 2008 near the top - Renault and Peugeot both used to join Alfa, Fiat and Citroen at the bottom of these things. The French ones seem to have made big strides recently (consistently above a lot of the German brands) but unfortunately, they still have this perception of being absolute nightmares to run.
Heres the image for the Luxury chart for you lazy folk. Lexus should be number one, buuuuuuuuuuut thats just me.
I'd have thought Lexus would top it too, but Mercedes' brand image is really strong. And to be fair to Merc, the cars are unimaginably better than the dodgy stuff they were churning out in the late 90s and early 2000s.
 
Some things need to change. Kia, for example, deserve to be way higher. MINI could bump up a little.
 
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