Insisting someone isn't a fan because they don't fit some arbitrary requirement is the very definition of gatekeeping.
What exactly is a "real motorsport purist"? And how do they differ from a fake one?
As they should, because a company getting involved in racing that doesn't have it's CEO or a board member (or relative of) behind the wheel of one of the cars is getting very rare.
I wouldn't call the reactions encouraging. A company wanting to be involved and actively trying to raise the profile of something that is only losing popularity is a rare thing. Racing is increasingly relying on CEO's that happen to be race fans to fund the sport, this is even more prevalent in sports cars.
If you want to see the sport continue as more than just rich people playing with their weekend toys, we need to find a way to get people, primarily younger ones, interested. That means exploring new ways to reach people and get them interested and currently one of the easiest ways is through esports. Will it work? Only time will tell, but the fact someone is actually willing to put in the effort is great.
Last edited: Mar 13, 2021