Legitimate off-road capability? Check. Styling that announces exactly what it is, and not a word more? Check. Bulletproof engine that will get you through any adventure you want to take it on? Check.
The combination of the low-revving, torquey engine, a transmission geared for climbing/crawling, and a long-travel suspension made for a slow, poor-riding on-road vehicle.
It lived on for a very long time after almost all other remotely comparable vehicles had been replaced by heavier, softer, less-capable, more "luxurious" blobs.
Endearing, single-minded, uber-capable at the job it was built for. Very, very cool.