I just checked:
BMW M52 2.8: 210 lb-ft @ 3750rpm
Jeep 4.0: 225 lb-ft @ 3000rpm
15 lb-ft difference. Yes, I'm sure that the Jeep's torque curve is larger and starts from lower revs, but it really isn't that impressive.
If I was buying a work vehicle, the three most important factors I'd consider would be:
- Purchase price
- Reliability
- Low running costs (i.e good fuel economy.)
Trying to justify a weak fuel economy because it is a 'work engine' makes literally no sense.
Perhaps in the same way that many of the V8 crowd always say "Hurr Durr, uncool because 4cyl or FWD", I might start looking at these massive engined American motors and say "uncool because how the hell do they manage to get such a pathetic amount of power from such a big engine?"
..But I probably won't because I take each case individually rather than making a blanket judgement on an entire group of cars.