Heres a lesson in the law of supply and demandFerrari style. Faced with overwhelming pressure to build a few more copies of the $670,000 Enzo Ferrari, chairman Luca di Montezemolo relented and ordered his minions to assemble 50 more cars.
Many collectors expressed dismay that they could not have the car, so that I was forced to say we would build 50 more, but that is all, the chairman asserted. It will not be like F40; every car will be numbered and have my signature, and 399 is all we will make. And all are spoken for, thank you.
Production starts next month for the 660-hp V12-engined tribute to Ferrari namesake Enzo and to F1 racing technology. And despite early comments to the contrary, di Montezemolo says five percent of them will come in black