The cigarette companies say its a brand awareness thing. They want to get people to change brands rather than to get new folk to start smoking. and if you believe that...
I have seen every single F1 race since 1986. I have watched billboards for JPS, Marlboro, Camel, Barclays, West, Benson & Hedges, Lucky Strike/555, etc., etc. going past in front of my eyes. It was years before I knew that Camel and Barclays were cigarettes. I have seen the clever ways they have tried to get round bans in certain countries (East, Buzzin Hornets, Bitten & Hisses etc.) It has had no effect on me whatsoever.
I have never touched a cigarette, never mind smoked one.
I only found out Davidoff were cigarettes when I saw they changed "Enjoy a Davidoff" to "Enjoy a day off"
I didn't know that until now! Thought it was vodka.I only found out Davidoff were cigarettes when I saw they changed "Enjoy a Davidoff" to "Enjoy a day off"