As many will have already seen, Sony was showing off a prototype LCD/LED tv at CES, capable of hitting 10,000 nits of peak brightness. The 85" screen was also sporting 8K resolution (4 times the pixels of 4k, or 16x 1080p). The word from the show floor is that it is a stark contrast to the already excellent Sony Z9D 4K tv capable of ~1,800 nits peak brightness (for the 75"). Because the TV is capable of 10,000 nits, it does not need to apply any tone-mapping to HDR content, and can display the darkest details and brightest highlights exactly as they were mastered by the production team. As many of you will remember, that 10,000 nits means this is the first TV capable of showing Gran Turismo Sport in its fully glory, which I suspect is several years ahead of when many people expected such a product to be available. However, this is just a prototype and my best guess is that a consumer product capable of this brightness is still 3+ years away from production. This article from FlatpanelsHD made special mention of GT:S https://www.flatpanelshd.com/news.php?subaction=showfull&id=1515557746 While Sony did not appear to be showing native gameplay, they were showing the trailer. It is not clear to me (or probably anyone outside of Sony/PD) if the trailer was re-mastered to 10,000 nits for the show. Vincent Teoh from HDTVTest did capture some footage, and talks on his impressions of the TV (hint: he was blown away). But as you can probably guess by now, Youtube footage cannot do this display justice. Digital Trends also captured some footage of GT:S running on the display, and came away with the same impression. Here is one of the better comparison videos I have found that helps show the brightness difference compared to the Z9D, which is the smaller 75" tv on the right. But of course the camera capturing the footage, and the display you are watching this on, will be clipping the differences in both dark details and bright highlights even further then what you would see in real life. If Sony can find a way to bring this technology down into a 4K 55"/65" panel in the next couple of years, I would certainly jump on board!