The non-muscle American car thread (READ THE OP)

  • Thread starter The87Dodge
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In your opinion, which country makes the best looking cars?


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1932/3 Rockne by Studebaker. In the depths of the Great Depression, Studebaker wasn’t doing well. They had a low-priced car called the Erskine that was too costly to manufacture. Meanwhile, an engineering/consulting firm in Detroit run by Ralph Vail and Roy Cole was commissioned by Willys-Overland to built a new six-cylinder car for them. Unfortunately when they were ready to show it to W-O, they were on the verge of bankruptcy. They released it to Vail and Cole who took it to Studebaker who bought the rights to it on the spot and hired them on as well.

On March 12th 1931, Studebaker appointed famed Norte Dame college football coach Knute Rockne as manager of sales promotion. Just a few days later on March 31st, he died in a plane crash that shocked the nation.

By December of 1931, Studebaker put Vail and Cole’s car into production, and named the new brand after Knute Rockne. There were two models: 110-inch wheelbase 65, and a larger 114-inch wheelbase 75 which was really just a Studebaker Light Six. For 1933 the larger car was dropped, and the 65 was renamed 10. Studebaker went into receivership in early 1933. The Rockne ended production in July that year. About 90 unsold cars were broken down and shipped to Norway where Knute Rockne was born and raised.

That wasn’t quite the end of the story. The six-cylinder engine in the Rockne continued to be built by Studebaker. It replaced all previous sixes in Studebaker’s line up, powering the Dictator and Commander cars through WWII, Commander and Land Cruiser cars through 1950 (when the Studebaker V8 was introduced), and being the larger six available in Studebaker trucks through 1960.

There are only two Rockne convertibles known to exist. This beautifully restored gray car, and this well-worn red car.


 
I see the theme here... wagons that looked waaaay outdated for the 1990s. It's amazing how they changed virtually nothing since 1978 yet sales still held strong until the early 1990s.
 
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