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The thing about Indycar is the way it's been run - back in the 90's, when there was the split (Indy Racing League and ChampCar) it alienated so many people, and it generally stemmed from mismanagement. The damage had been done, and even an eventual remerger hasn't done much to bring people back into the series as fans.
In recent years it's gotten way better, but there's still a lingering resentment toward the series for what happened 20 something years ago.
Indycar wasn't so accessible even into the late 2000s, even after the remerger - only recently has it been getting better. Now you have fan interaction sessions, and generally everyone is nice - fans, drivers, and other people involved - but it used to be more 'closed off's like F1 is.
Also, the general fanbase is far different than NASCAR - stereotypical 'wine and cheese's people, if you will - and the marketing style Indycar has been trying to do doesn't appeal to them. Indycar is trying to pull viewers and fans from NASCAR, instead of trying to promote a more unique and different product.
In recent years it's gotten way better, but there's still a lingering resentment toward the series for what happened 20 something years ago.
Indycar wasn't so accessible even into the late 2000s, even after the remerger - only recently has it been getting better. Now you have fan interaction sessions, and generally everyone is nice - fans, drivers, and other people involved - but it used to be more 'closed off's like F1 is.
Also, the general fanbase is far different than NASCAR - stereotypical 'wine and cheese's people, if you will - and the marketing style Indycar has been trying to do doesn't appeal to them. Indycar is trying to pull viewers and fans from NASCAR, instead of trying to promote a more unique and different product.