I was able to live chat with a Playstation CSR some weeks back about the issue. They were able to confirm I had indeed purchased the Ultimate version, Pre-Order. They thought I wasn't seeing the Ultimate version installed including the Season Pass because perhaps it wasn't available yet and that when it was perhaps I would have seen it available to install etc.
Earlier this week I contacted V-Rally via their Facebook page on messenger to follow up once again with whoever I contacted previously. He found it strange I hadn't gotten the Ultimate version including Season Pass installed as yet as it should have been. He tried to help but in the end was unsuccessful. I'll contact Playstation CSR via live chat again tomorrow Saturday to try and resolve since ultimately the issue is on their end.
UPDATE: Contacted PS online chat again this morning and they seem to think the reason I'm not seeing the additional cars and whatnot available with the Ultimate version/Season Pass is because those items and cars have not been released yet by the developer.
As it stands the only additional car I have is the Ford Mustang I got from inception.
Last edited: Oct 20, 2018