I don't outright disagree with you, but you have to think that someone at Audi was thinking "Hey, shouldn't we be a little worried about the Corvette?" when designing their North American program. But yes, its tangerines and oranges here. Similar, but not the same.
I think the Corvette Z06 or ZR1 was probably a "blip on the radar", but not a "thorn in the side".
If I were a betting man, I would wager that Audi expects a majority of R8 buyers to be
existing Audi owners. People already fairly loyal to the brand, who buy into all the Audi brand values.
Let me tell you about two guys I know, both doctors. One guy is a heart surgeon, a well established one. Seven figures a year. Rolling in mad bank. He can afford just about anything he wants, but is not a car guy. Don't get me wrong:
he likes cars, but a car is just another toy, like his boat, his vacation homes or his nurse girlfriends.
Here's the cars he's owned in the last 10 years or so: C5 Corvette, Jaguar XK8 Coupe, Lexus SC430 and now, a DB9. He has no strong sense of loyalty to a brand. He doesn't go to internet forums and argue which exotic is the best bang for the buck. He doesn't give a monkey's five asses because it's JUST MONEY and he has lots.
You know how he picks his cars? He's at work, cutting some dude's chest open and he's talking to another surgeon. Maybe he says, in passing that another doctor he plays golf with just got a DB9 and loves it. My buddy thinks he might remember he saw a recent Aston Martin in a Motor Trend while waiting at the airport for a flight and liked the way it looked. So next week, when he's not quite as astoundingly busy, he goes out and buys one. Just like that.
You gotta understand a lot people who buy very expensive things don't take the time to carefully compare and examine their purchase. They're too ****ing busying making stupid amounts of money. He bought a Corvette because he's always wanted one and that was that. He got the Jag because he thought it looked good. He got the SC430 because he wanted a convertible. I haven't spoken with him since he got the DB9, but I bet you $1000 internet dollars that he got it because it pulls sick, obscene amounts of poon.
The other guy I know is an anesthesiologist. Not as ridiculously wealthy as the heart surgeon, but someone else who can afford to buy a really expensive sports car.
He wants an Aston DBS. Period. Not a ZR1. Not an R8. Not a 911 Turbo. Not an M6 or an SL or a Maserati GranTurismo or an F430 or anything else. He wants a DBS. He tells me his wife won't let him get one until his kids are older and he's more established (read: making more money), so in the mean time, he's driving a 5 year old Volvo S60. Knowing him, he will probably drive that Volvo until the day he picks up his DBS, and then he'll drive it some more.
So what the hell is my point? Why am I tell you about all this?? In a nutshell: people who can afford to buy expensive toys rarely, rarely put much thought into them. It's not like a stock portfolio or an IRA or real-estate where you really need to think a little ---it's a TOY. They buy what makes them happy. My heart surgeon friend buys the "flavor of the week". My anesthesiologist has already made up his mind and there's nothing in the world that will change it.
All this arguing about trunk space and power to weight and value for the money.... frankly, is bull**** that people who can afford these cars don't have the time for. If you tell my buddys that they can get similar performance with a C5 Z51, they'd laugh. Not in a rude way, but in a "so the hell what?" sort of way. If they want a Corvette, they will buy a Corvette. If they want an Audi R8, that's what they'll get.
Now, I'm sure there are plenty of enthusiasts with money out there who DO carefully examine their options before plunking down third-world GDP money for a car.
But they are definitely in the minority.
So, sorry for the length, but NO, I don't think Audi is worried about the Corvette too much.
Traditional or not, you end up getting nearly identical performance figures out of a Porsche 911 Carrera 4S for about 9/10ths of the price.
This is incorrect. The R8 posts track times generally better than a 997 Turbo. It should have no trouble spanking a C4S.
M