Incredibly bad logic I have to witness here. You dont get to be a big club because of 10 years of rise. History is being compared by decades, of the 50s, 60s, 70s. Whats Chelseas history to golden eras of Madrid of the 50s, Liverpool and Bayern of 70s and so worth. As of fanbase, trust me Chelseas international reach is not that good infact Arsenal has more fans in world wide but the only thing Arsenal has to show is by being 8 years of dry and counting, yet atleast they have some sort of pedigree concerning the trophy cabinet. About great players then, I never disagreed about that part, however Chelsea as a football club does not have a "player pull" as compared to the likes of Munich, Barca, United, Madrid etc. Oftenly enough you see players joining Chelsea because of the need to rise their annual salary. One thing more that Big clubs oftenly display as such are their style, gameplan, philosophy to the game and so on. Chelsea as a brand on the pitch or you might think of attractive football does have a black hole in it. 10 years has past for them but yet at times I still have to witness constant hoofing, endless midfield battles that as such makes the games dull and fails to defy their attitude to the game.