They were still paying bloggers $30,000 for making video's for XO, You honestly dont think they pay big gaming sites money and give privileges?It's utterly amazing how some people pick up on clickbait and spread the crap without doing any research into it. The FTC found no fault for Microsoft in the case, in fact Microsoft have rules against what Machinima ended up doing. The second Machinima was exposed Microsoft and the ad agency Microsoft was working with that setup the advertisement deal contacted Machinima and told them to correct the problem.
It wasn't even Microsoft's mess, it was Machinima's; which is why Michinima is the one in trouble with the FTC and not Microsoft.
I don't think he is even describing lift as the cause of the roll over but the force of the body roll when the spin started.... which as can happen in real life.
The biggest problem with it is how he describes the spin starting where the car started "wagging" just be accelerating in a straight line.