I'm going to be sick. This is partly why I lean conservative, the damned whining of some know-it-all social activists that pressure or inspire politicians to adopt their half-witted ideas that ignore personal responsibility. In their brilliant world they decide that it is morally wrong to put money over people, agreed, but it goes further, for it is of little doubt that when companies cannot meet later expenses and regulations because of that preference, these companies will be slammed in every way they can think of, in part the inneficiency may be true, but it is just as possible that some people are just plain stupid.
I really do not give a damn what an industry has studied, sorry if that is not caring enough, but maybe a bit of indifference will put sense in some people. "Oh, no, tobacco is targetting Jr." "The're studying my boy." Uh huh. I assume Jr. has a brain and smart parents/guardians?