Wouldn't care unless they were launching a new generation of reasonably priced wheels, like $300-$400 dollar range. Some newer, better, hopefully more robust tech to replace the T300RS would be news. Otherwise.. yay, more pricy sim rig hardware that I would never remotely consider buying, even used!
First thing that popped into my head is the text message chain I'm in where we share a picture of a car in the wild and posit different possible meanings for the letters on their license plates. All submissions 100% NSFW.