I refuse to watch it out of principle but, judging from the Prius, it's quite sad Toyota was glazing this administration only for them to get this in return
Anyways, I feel like I'm in a unique position driving one of Honda's IMA systems (CR-Z), where the start-stop is controlled completely by the electric motor. At a stop, and in neutral with the clutch engaged, the engine shuts down and it only takes shifting into first to restart. It's seamless, doesn't engage/damage the starter, and, in situations where it's very hot or cold, I can depress the clutch quickly and that will restart the engine to use with the HVAC. That's where I feel like this technology makes sense; hybrids using an electric motor to control engine start-up, not "beefed-up" starters that cost multiple thousands to replace, a figure you probably aren't saving in fuel costs anyways.
Half of the noise we're seeing here wouldn't be an issue if we had more roundabouts