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- Rule 12
- GTP_Famine
Nope, just that Stellantis doesn't appear to have been doing so for whatever reason.So you're sayin' the existing brands under Stellantis can't have new licensing agreements anymore?
No, and you can be pretty certain they don't even think it's significant. In my experience the very senior PRs at car brands tend to know nothing about games at all, unless they have a kid who's told them something about a game they like; that's not exclusively the case of course, I hear it a lot from the younger PRs who do know about games and try to extol the virtues of getting the brand out into the games to the senior ones but get nowhere.I don't have a horse in this race, so to speak...but has Stellantis offered a reason why they aren't making new agreements?
This was more-or-less the case with Porsche, which had no idea that it was bad to have an exclusivity agreement with EA until about year eight when the internet was pretty much hitting them over the head with it every day - but could do nothing about it. Some guys gave them a lot of money to something something cars, and they didn't have to do anything to get the money so contract agreed; I think there was even a comment from Porsche about not realising the limitations of it at one point.
That also answers your final question which is that games tend to pay brands for their inclusion. It's not always the case but it's almost always the case.