Have you managed to get your £35 + £10? I bought mine from http://www.offgamers.com/browse/game-card/consoles ... got several ways of payment; maybe one could go through. From some posts I saw from this thread, and my pre-order before the release hour; got two car packs that came with the downloads. I thought the email reply from the SMS guy posted by someone several pages earlier, assured that the Digital Edition would contain both Limited Edition Car Pack and the Modified Car Pack? It was stated on their official website as well; it wasn't written that must pre-order to get the Modified Car Pack, as far as the Digital Edition is concerned. Anyway, I was worried about the uncertainties, so I went ahead and pre-ordered from UK PSN Store even though it's more expensive compared to, if I were to buy through local PSN Store, or even US PSN Store.