Hey, maybe it's really just an Audi, and the company decided to make a Porsche version just to see how many people shell out serious money for it. Haven't GM and Ford done that with those Escalade / Navigator things?
And the model's not the typical one you see in Porsche photos. Maybe they decided to go with someone who looks a bit less "fantasy" and, possibly, viewed as more "obtainable." You know, kind of like this Porsche.
I'm just rambling. It seems pretty twisted to me, though. Maybe in seven years or so they'll come out with the Porsche 5-door hatch.