Well, I was able to see both the BRZ and FR-S today in Chicago...
For one, I don't think the photographs demonstrate the size of the vehicle all that well. It is very small, end to end, top to gravel. The car would be dwarfed by a Scion tC side-by-side, and I have to say that it is just fine. Its enough to be noticed, but not enough to stand out.
The FR-S was what we saw first, and I can't say that I noticed many things that were different from the photographs that we've gone over dozens of times. Up close, the wheels really do stand out, particularly the darker 17" ones that may be optional equipment. I also noticed that the distance between the end of the hood to the nose of the car was longer than I expected, nothing particularly bad, but it seemed to stand out more on the FR-S than the BRZ. The only other thing that stood out was the interior quality. It really doesn't look spectacular, but that is beside the point. You can't tell much from six feet away on a spinning turntable, but the graining looked a little hard/shallow compared to other Toyotas of late.
As for the BRZ, its much of the same story from the FR-S. The size is what caught me off-guard. The one shown off was the upmarket Premium model, and the fancy interior definitely stood out. The rear spoiler was a nice touch as well, but I don't know if it was really all that necessary compared to the bare tail that the FR-S had. Lastly, the plastic "nose" of the BRZ looked much better than I had expected, but the side vents looked a lot worse. Trade-offs, I suppose?
In the end, I'm still very excited for the car. But, my expectations have been tempered without a price. If they're really talking about $25K+ for the FR-S, it is something that'll seem a bit too high, whereas for the BRZ, it seems much more realistic. Seeing these on the street will be a pleasant change of pace, and I'm hoping it kicks off a trend with everyone else.
...And in that regard, after seeing the Chevrolet Code 130 R in person, the proportions are much better than the photographs suggest, and while being a bit bigger than the FR-S, it would be healthy competition that deserves to be given a better look by the beancounters.